The transaction follows an earlier investment made by an APE-led consortium in 2025 and brings total institutional investment into Giftaway to US$25 million.
Serving around 500 blue-chip companies and SMEs in the Philippines, Giftaway aims to strengthen connections between businesses, customers and employees through tailored digital solutions designed to reward, incentivise and engage end-users.
Through its financial institution clients, which represent a significant portion of its client base, Giftaway also supports broader financial inclusion by helping promote access to credit, insurance and other financial products. With many of its clients and merchant partners comprising MSMEs, the business also contributes to MSME development by driving customer traffic and repeat spending for merchants, while offering smaller businesses scalable and cost-effective solutions that may otherwise require significant in-house investment. As its network continues to expand, Giftaway is also contributing to greater digital adoption and commercial growth among small and medium-sized businesses.
The investment reflects APE’s continued optimism around the Philippines as an important growth market in Southeast Asia, with Giftaway positioned at the intersection of several favourable trends, including a rapidly expanding digital economy and a consumption-driven population. It also underscores continued confidence in Giftaway’s ability to scale and further strengthen its position in the market.
Alvin Tan, Founder and CEO of Giftaway, said:
“Since bringing onboard Aura Group and its co-investors last year, they have been value-adding partners from day one, bringing strategic insight, enhanced governance, and regional connectivity, all of which have been instrumental as we continue to scale the platform and deepen relationships with our enterprise partners. We look forward to building further on this partnership as we continue to grow and strengthen the business.”
Calvin Ng, Managing Director of Aura Group, said:
“Over the past year, our partnership with Giftaway has reinforced our belief that we are backing a category leader. What stood out most over the last fifteen months was not only the company’s continued commitment to innovation and product development, but also its ability to operate seamlessly across both digital and offline environments, positioning it to capture a broader share of enterprise engagement and marketing spend. This confidence has strengthened our commitment to supporting the business and management team through this additional investment.”
As featured in DealStreetAsia