Last week the AFR published an article revealing our latest growth plans.
At Aura, we’ve always believed that the real measure of success in business isn’t just the capital we manage — it’s the people who create, build, and sustain that capital and our relationship with the people who entrust us with their hard earned capital. From the very beginning in Sydney in 2008 to our regional headquarters in Singapore today, Aura has grown because of the passion and commitment of our team, and the trust and loyalty of our investors.
Last week, we’ve taken an important step in our journey: preparing Aura for a listing on the ASX within the next 12–24 months. On the surface, it may look like a financial milestone — but for us, it is much more. The IPO is about opening Aura’s ownership more widely, so that the very people and investors who have built this firm can also own a bigger piece of its future.
As Elon Musk once said of Tesla: “The factory is the product, not the cars.” His point was that the ultimate innovation is not the output itself, but the system and people who make that output possible. At Aura, our “factory” is our people. The 66 colleagues across Singapore, Sydney, Manila, Jakarta, and Ho Chi Minh City are the engine room of this firm. Their ideas, discipline, and drive are what make everything else possible. An IPO allows us to share ownership more broadly with our staff, recognising that they are the most important asset we have.
But Aura was never just about us. Since 2008, more than 1,600 clients from all over the world have entrusted us with their capital across venture capital, private equity, private credit, real estate, and increasingly, digital assets and tokenisation1 . Many of you have supported us from our earliest days, long before Aura became a $1.3 billion platform. By opening up ownership through an IPO, we are allowing our partners to not only be investors in our funds, but true co-owners of the business itself — to be part of the same journey you’ve helped us build.
Our growth over the last five years — compounding funds under management and administration at over 23.7% annually, adding $300 million in net inflows in 2024 alone — is just the beginning. The opportunities ahead are extraordinary: from building out new alternative strategies, to harnessing the potential of digital assets through BetterX and AUDX, to scaling our proprietary intelligence platforms. But none of this matters unless it deepens the alignment between our people, our investors, and the company itself.
The IPO is a means to that end — to create an Aura that is stronger, more durable, and more aligned than ever. It is about rewarding and empowering the people who make Aura what it is, and about giving our investors the opportunity to share in the upside of the platform they have helped build.
Aura is still young compared to peers of the world. But youth has its advantages: hunger, growth, and ambition. With your continued support — as investors, as partners, and soon, as fellow shareholders — we believe the best chapters of our story are still to come. We are excited about the journey ahead together.
BetterX and AUDX are affiliated with Aura Group. They do not operate under the authority or licence held by any Aura Group entity.
1. Excludes BetterX digital asset clients
