Super Raises $70 Million USD In Series C Funding from NEA, TNB Aura, and Other Investors

Super delivers consumer goods through its logistics platform, with goods arriving at its agents within 24 hours.



TNB Aura has participated in Series C funding for Indonesian start-up Super, a hyperlocal social commerce platform that serves urban and rural areas across the country.

Super delivers consumer goods through its logistics platform, with goods arriving at its agents within 24 hours. Agents partnering with Super include both individuals and warungs, or small shops, that deliver goods to their communities. The start-up currently operates in 30 cities in East Java and South Sulawesi, with a strong focus on areas with per capita GDP of less than $5,000 USD.

With two private label brands in the works, the start-up will also invest a portion of funding to other private-label ventures, such as cosmetic products. The capital raise was spearheaded by New Enterprise Associates, a U.S.-based investor. Others involved in the funding round include Insignia Ventures Partners, SoftBank Ventures Asia, DST Global Partners, Amasia, B Capital, TNB Aura, the Chairman of Bain Capital Stephen Pagliuca, the Former General Partner of Kleiner Perkins Eric Feng’s Goldhouse, and Xendit CEO Moses Lo.

Since its founding in 2018, Super has become the most funded social commerce company in Indonesia with over $106 million in investments raised. It has maintained the backing of several high-level investors, such as It’s backed by notable investors such as DST Global Partners, B Capital, the World Bank Managing Director Mari Elka Pangestu, Jay-Z's Arrive, and Boston Basketball Partners, the owner of Boston Celtics.


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